A separate study from CSO Insights reveals a correlation between quota attainment and coaching. When coaching skills exceed expectations, 94.8% of reps meet quota. When coaching skills need improvement, only 84.5% hit.
More than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to sales coaching as a solution.
Sales coaching is both an art and a science. It’s one of — if not the– most important components of sales management. Do it well, and your team’s results will speak for you.
Effective sales coaching is:
Ongoing
Individualized
Meant to reinforce or correct behavior
Part of the salesperson’s daily or weekly routine
Focused on skills and techniques, not numbers
Benefits of Sales Coaching include:
Improved overall results.
Improves your retention rates.
Provides the opportunity to share best practices
Maximizes your investment in sales training.
In other words, no other productivity investment has anywhere near the impact of sales coaching.
If you believe your sales team could benefit from coaching let’s have a conversation.