Sales enablement is a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.

Sales enablement delivers a really compelling benefit – it allows a large number of salespeople to achieve quota in a scalable, predictable, and repeatable fashion. Another way to put this is that it is designed to democratize the sales organization so that you’re no longer dependent on a handful of superheroes to hit the team quota. Yes, there will always be salespeople that have a natural ability to exceed quota, but how do you enable a broader spectrum of salespeople to achieve quota?

Sales enablement plays a key role in scaling the sales organization beyond a handful of over-achievers. It provides all salespeople with the best practices, knowledge, tools, and resources required to be successful. It’s essentially an effort to democratize what it takes to be a successful sales person. In fact, one critical sales enablement best practice is to designate over-achievers as leaders/teachers of the program.

Our services around sales enablement include:

• Evaluation of current state
• Sales enablement strategy development
• Evaluation of sales enablement platforms
• Implementation support
• Training and coaching