In today’s extremely competitive business environment, having any advantage over the competition is useful. One of the most important tools that a company can have to ensure that stay one step ahead is a strong sales team.

The caliber of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy. In the U.S., more than $5 billion is invested in sales training and improvement.

A trained sales team can generate new opportunities which can lead to huge returns for a company. The better trained your sales team is the better results for your entire company.

Sales training enhances the person-to-person connection which is necessary to gain loyal consumers. According to impactcommunicationsinc.com, 71 percent of people base their buying decisions on trust and believability. All salespeople need to thoroughly understand their audience’s wants and needs while also being able to communicate to that audience what the benefits of the products and services their company offers are so that they can truly appeal to the audience and build that necessary loyalty.

Remember that salespeople are a direct reflection of your company. Continued education is critical to the success of your sales team and should be provided as often as possible. Make sure that you are pushing your sales team outside of their comfort zones.. Give your company the competitive edge over the competition by equipping them with the right tools through proper training.

Here are the five ways a well-designed sales training program can dramatically improve the performance of a sales organization:

• More Reps Achieving Quota. …
• Higher Win Rates. …
• Aligning Solutions to Customer Needs. …
• Lower Sales Force Turnover. …
• Sales Coaching.

Solidify Solutions and its network of sales training partners provide customized training solutions to meet all your training needs. We have options that range from in- person training to virtual training for dispersed teams. We understand the value of a person’s time and have designed our courses to maximize their impact.

Some of the training courses we offer include:

• Comprehensive Selling Skills
• Value-driven selling
• Value-driven negotiation
• High impact sales manager
• High impact sales coaching